Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Ruth Anderson
Professional Experience & Credentials:
With over 18 years of experience as a licensed real estate broker and a designation from the Graduate Realtor Institute, I bring deep industry knowledge and a strong commitment to serving clients at the highest level. I hold a Master’s degree in Business Administration, which strengthens every negotiation, listing strategy, and marketing decision I make.
Teaching Roots & Communication Style:
Before real estate, I spent more than a decade teaching adult education—a background that deeply influences how I connect with clients. I explain complex processes clearly, guide patiently, and tailor information to each person’s needs. I believe informed clients are empowered clients.
Client Relationships & Reputation:
Past clients describe me as kind, ethical, thoughtful, and highly attentive. I listen with care, respond with respect, and advocate with integrity—qualities that foster trust and lasting relationships.
Negotiation Skill & Transaction Success:
While I’m known for being compassionate, I’m also a fierce advocate. Backed by strong negotiation training, the vast majority of my transactions that go under contract close successfully—very few fall through. I combine diplomacy with tenacity to protect my clients’ interests every step of the way.
Attention to Detail & Professionalism:
Precision matters. I’ve been honored with an office certificate for outstanding file organization—a small but meaningful reflection of my dedication to accuracy, compliance, and thoroughness. My approach is both thoughtful and meticulous, ensuring my clients are well-prepared and well-represented.
Lifestyle, Interests & Personal Touch:
My husband and I live on a ten-acre ranch in north Erie, Colorado area, with two horses and one much-loved elderly cat. My husband holds a Masters of Arts Degree, and together we love traveling, decorating, and entertaining—blending our passion for interior design, good food, and great wine. I bring the same warmth and creativity to every home I help buy or sell.
Community Involvement & Continued Education
I’m a former Rotary Club officer, Chamber of Commerce member, and past secretary of the Women’s Council of Realtors. I stay continuously informed on legal updates, market shifts, and best practices, so I can offer current, confident guidance to every client.
If you’re seeking an experienced broker who listens deeply, advocates fiercely, and brings integrity, precision, and warmth to every transaction—I’d be honored to work with you.
Ruth Anderson
Westmintser, CO 80234
United States